Overview

The Digital Marketing & Advertising Division aims to introduce its members to digital marketing and advertising through professional development and hands-on experience. Members of DM&A have the opportunity to go further into digital marketing than the normal Penn State classroom can offer. Through extensive video tutorials, covering everything from content marketing, mobile marketing, SEM, SEO, social media marketing, Google Analytics, Google Adwords & more, our members learn everything they need to know compete in today's digital marketing landscape. At the end of the semester, members will be tested on their knowledge in hopes of receiving a Certificate of Completion for the PSAMA Digital Marketing Program.

Projects

PSAMA Recruitment Video

DM&A members will be creating a recruitment video that will be used to gain new PSAMA members for next year. Members will take video at major PSAMA events and edit content into a polished video. PSAMA’s video will be entered into AMA’s best recruitment video competition.

TDAY Sports Content Brand Development

DM&A members will work with TDAY Sports in collaboration with the Sports Division to assists the company, TDAY sports, improve their content branding image. The DM&A team will be responsible for taking an analysis report from the Sports division and creating aspects such as color scheme, designs, and graphics to increase engagement for the TDAY brand as a whole.

Social Media Team Project

DM&A members will work on a team to create engaging graphics, posts, and general content to promote the Penn State American Marketing Association’s various social platforms. Each week, the team will have to meet a number requirement for posts.

Directors