Overview

The goal of the Retail Division is to expose our members to resources, events, and exclusive career opportunities needed to be successful in the retail industry. Through partnerships with top retailers, industry leaders, and our alumni across the world, we offer a variety of projects to help develop future retail talent and enhance the status of our students in this rapidly evolving industry. Our three main projects this year are Market Research and Analysis, Product Innovation and Shelf Placement, and Sustainable Retail Initiative.

Projects

Market Research and Analysis

This project is intended to have teams select a specific product category or target market and conduct research using both primary and secondary data sources. They will analyze the collected data with tools like Excel and Google Analytics to uncover key trends and consumer insights. Based on this analysis, teams will create strategic marketing and sales recommendations, including product development, pricing, distribution, and promotional strategies. Finally, teams will present their findings to the rest of the division using visual aids to communicate their insights.

Product Innovation and Shelf Placement with Sales Division

The Product Innovation and Shelf Placement Project will display the capability to brainstorm a new product and find the best selling placement within a store. Each group will receive a budget to fund their proposed ideas, and justify how that placement would benefit sales and sell through of the product. At the conclusion of the project, teams will give a presentation and a winner will be determined. This project will be in collaboration with the Sales Division to enhance all aspects of Marketing.

Sustainable Retail Initiative with Earthly For The Planet

Retail members will be tasked with researching and promoting the company’s sustainability efforts and supply chain logistics. This includes analyzing the company’s sustainability initiatives, supply chain, and materials sourcing, followed by designing a piece of clothing inspired by donations. The project will culminate in a marketing campaign targeting college students and a final presentation showcasing the research, design, and promotional materials. All of these efforts will be placed into Earthly’s current business practices and will be beneficial for her small business!

Directors