Overview

The sports division aims to provide members with hands on experience in the sports industry that will hopefully set them apart from the rest when looking for internships/jobs in the future.  We will achieve this goal through our four main projects that will be worked on in groups and completed at the end of the semester. We will also have a number of guest speakers coming in throughout the year to provide advice and networking opportunities to our members.

Projects

TDAY Sports Content Branding Development

Sports division members will be working with the Digital Marketing and Advertising team to improve the content branding image for the company, TDAY sports. The Sports team will be analyzing different areas of priority content for the company and reporting on areas that can be improved to gain more attraction to their content. They will communicate these areas to the DM&A team so they can create the content ultimately reporting to the TDAY team weekly with our final suggestions.

Professional Sports Team Marketing Campaign

Sports division members will have a hands-on opportunity to develop and execute an optimized marketing campaign for a less popular professional sports team. Teams will be responsible for researching and evaluating the current marketing strategies of their chosen team, then creating a comprehensive plan to improve future performance. This may involve crafting new marketing strategies, conducting consumer research, and designing brand elements like logos and jerseys. Two teams of 4 to 5 members will present their strategies to a panel of judges, with the winning team receiving a prize.

Player Promotion Project

This project allows members to enhance their sports marketing and sales skills by focusing on a 'rising star' in a professional sports league, with the league and athlete chosen by the directors. Participants, divided into two teams, will act as representatives from major athletic companies like Nike or Adidas and pitch sponsorship ideas to the selected athlete. They will research existing marketing and sales strategies in the sports industry to inform their pitches. The project will culminate in presentations judged by marketing professors and executives, with a prize awarded to the winning team, and it encourages collaboration between the sales and sports divisions.

Directors 

Managing Director - Ryan Berensteyn